I am going to use my Kitchen for the main part of my advert, as well as my sponsorship sequence. I will need to use my garden for my second idea, but I feel that I am able to do this well and with ease.
Here are the locations:
I will be using my fridge so that I am able to put the waterbottles on the middle shelf. I will have to rearrange things and take things out in order to do this but i feel that i will be able to do this successfully. Not only this, I am able to film whenever I want because I dont need permission or to ask anyone, therefore making this the ideal filming location. I will not have to reshoot the whole advert again depending on when I use this space as it is indoors and i can manipulate the lighting as to how i need it.
I will be using my kitchen countertop firstly so that I can package my lunchbox, as if i werent able to do this I wouldnt be able to get the 'mothers feel' which i am trying to aim for. I feel that i can get the lighting done well, as well as re-arranging things in order for the advert to work to the abilities that I need it to. I will also be using this space for my sponsorship seqence as I will be able to make it white and therefore will be able to change the lighting as to how I will need it to look. I also think that its simply the best thing to do and will be able to use the location whenever I need too, which is also a benefit to me. I will not have to reshoot the whole advert again depending on when I use this space as it is indoors and i can manipulate the lighting as to how i need it.
I will also be filming in my garden if my second idea works out well. I will need to film when it is sunny as this is important to me. I also have the issue that if the weather conditions change, I will have to re-shoot the whole thing.
I will also be filming on my table if my second idea is to work out. This is because I need it to place the picnic basket on and therefore need a larger space to situate this on.
I have been brainstorming ideas for my second storyboard since my storyboard was to similar to the previous one. I have thought of five ideas and my favourite are those with dots next to them. Here is a picture of my brainstorming:
Although I am going to use storyboard one, I now need to look at my second storyboard in order to try and make sure that it is different. I feel that Storyboard one and two were to similar and therefore need to think of a different idea to persue my advert in. I feel that it would be appropriate if I could try and aim this advert at the more childish audience. This would therefore suggest that I need to have a child to act in my advert, rather than having an adult. I will need to find where I can get a child to be in my advert because I do not have any younger siblings. I could also have a child drinking my water product, or I could brainstorm other ways to make children feel that my product is for them.
I will be brainstorming ideas and I will photograph them in order for them to be put on to my blog. I will also be completing my other storyboard and put them on here, as well as creating an animatic for storyboard one.
I am still trying to find an unsigned artist whose music I think fits the advert. At the moment, everything I research is something to do with 'love' and that doesnt get my message across.
I want to find something thats catchy and will be able to be remembered by those watching my advert. I want to make sure that the song is completely clean incase children want to look it up, and i need to make sure that its nothing that parents would disagree with.
After finding the artist I want to use, I want to be able to email them directly and get their approval. Upon this, I will then see if it works with my advert.
Create an anamatic with the storyboard for each advert
Buy the products i need for my advert
Do some practice shots and with practise lighting so i know how i can create my final product
Get feedback on my idea for my adverts
Research and finalise music.
I have now completed more from the plan that I previously created. It now is developed. I have finished my storyboards, although I need to go back and develop some of these further as this is important.
On my TV advert I will just have one person talking. This means that I will be able to record this all at once and it will be more professional. At the moment, I haven't decided whether to use my own voice, or use my mums or my sisters. It will be easy to use someone elses voice because I just need to voice record them and then superimpose it over the top of my advert. The sequence will go like this:
"Brand new drink AQUA-BLAST is a thirst quenching water drink specially for children.
Coming in green (over the green water bottle shot), yellow (over yellow bottle shot), Blue (over blue bottle shot) and red (over red water bottle shot).
Aqua-Blast, everyone will love it, infact, it's one the kids will love too!"
Sponsorship sequences are not very long. this therefore means that my sponsorship sequence needs to be about 5 seconds.
After discussing my storyboard with my teacher, I realised that it was too long and didnt show off the product as much as I wanted it too. This therefore means that i have to re-do my storyboard and rethink my ideas. I decided that I was gonna use a white back ground, and use lighting in a way that it wouldnt affect shadows. With the white background, I will have nothing else on it except for the water. The water is going to change colours, but it will do this quickly. Over the end, it will have 'Aqua-Blast sponsors...'
At the moment, I haven't decided what to let my product sponsor because although my product is for children, I need to get the mothers attention in order to buy it. This therefore suggests that I advertise between 3-5pm, where both mothers and children are at home. I can either advertise on a childrens channel or I can choose to advertise on an adult channel in which children watch too, such as ITV, or bbc.
Establishing shot of fridge - try out the hand idea, is the hand to dominant?
show the lunch box and flick shots quickly - shows different things in the lunch box
Finishes with establishing shot of aquablast label
Storyboard one is trying to aim at the parents who are packing their kids lunchbox. It is showing the slice of life and shows that the parent wants the water product in their child's lunch. I am trying to aim this at the more parental audience and therefore do not want children in it.
In order to start filming, I needed a lunchbox, which is a min product of my advert. Therefore, today i purchased a lunchbox which will be able to contain food products and my water product.
Another idea I could use which still works with my
storyboard is that I take lots of pictures of the lunchbox with different food
items in it, and place these all together quickly. At the moment, my idea is
that we see people put their products in and then the water. But what I could
actually do is put lots of different products around the water but keep the
water the same. I like this idea and think I would be able to work with it.
As I am doing an advert for my Media, I have had to create some storyboards. they are not long storyboards as i want to be using the same shot for quite a few things. The advert should be around 30 seconds long and I feel that by doing this, that is what they will be.
I have started to draw up some of my storyboards, and this is what I will be doing for the remainder of this week. Here's what I've done so far:
I will be completing all my storyboards like this so that it is clear what is going on, and i will make sure that they are brief in order to get it done for all adverts on time.
As I will be using a normal bottle, I have tried to create some packaging ideas for my product. I drew 6 things, whilst getting one of my friends to have her intake in the bottle. The last idea is the one that i want to try and create.
I have decided this is my final logo because it is my favourite out of the six which i created. This is because it is easy to create and is simple. I like the overlinking 'A' as it brings the words together and makes it seem more as a brand. I will try and incorporate this into my packaging.
I started to draw up some ideas of logos and here is the sheet in which i drew and analysed my drawings.
I drew six designs which i liked. The first one I like because it is simple and easy to create. It has the dominant A and therefore shows the name of the product. The second one is easy and very simple. it has aqua blast and has coloured dashes around the name. The third I felt was too simple and was to green and didn't resemble what i was trying to create. I liked number four because it explain the water. The aqua flowing out of the bottle showed the water, but i feel that it shouldn't have been blue because that's normal water. Number 5 i like the otherlapping A and therefore feel that i need to interpret this in to my logo somehow. The last one is not very visable, and is actually a multi coloured aqua-blast. i dont want to use this one because i feel that it is not visable enough and therefore my decision is between number 1 and 5.
On Tuesday 13th November I reviewed the plan that I had previously created. The first list had 8 things on it, and I have now been able to cross more off the planning list.
Analyse the Results from my Questionnaire on the product
Start to find music which may go well with an advert
Finalise Name and Slogan of the product
Packaging of product
What I will need to use for my advert
Find USP - so that I am able to research where this should be filmed
Research Places where I can set my advert - where I can film
How should I create my advert
I have now started to research into unsigned artists in order to find music which I could work with in my advert. The only thing i have left to do is to create a packaging for my product, which I am finding difficult as I am not as creative as I want to be. I still have my second list which I created and this is here:
Create a storyboard of events
Create a script for my radio advert and for my normal advert
After creating a storyboard, create an animatic
buy the products I need for my product
do some practice shots and with practice lighting of how i'm going to create my product
create a logo
get feedback on idea
Research and finalise music
I have now created a practise script for my radio advert and will keep looking upon this.
Secondly, I still need to research more into music, as I am finding it difficult to find music which goes well with my advert. Therefore, i have added 'Research and finalise music' to my list.
- Running water to start the advert,
- Hear the fridge open Speaker one: MUUUUUM! Speaker Two: Yes? Speaker one: Please can I have Aqua-Blast again?! Speaker two:*sighs* Do you want your children to drink more water? I can't get mine to stop drinking aqua-blast, the new colourful water for children. With four different colours, my children can choose their favourite colour for no extra price to normal water! With no additives or any of that unhealthy stuff, It's one that I'll drink and one that the kids will love too!
Speaker Three: buy yours now at your local supermarket. Aqua-Blast, one the kids will love too!
This is another piece of music is 'The Wrong Direction' by Passenger, also known as Mike. He is an unsigned artist who pays his own way for his albums, and therefore these are all self made.
It is Happy but is also quite slow. This isn't my top choice but is an option.
'When I was a kid, the things I did we’re hidden unto the grid, Young and naive I never believed that love could be so well hid With regret i’m willing to bet they say the older you get It gets harder to forgive and harder to forget'
These are the opening lyrics, and I dont think that they are suitable for my advert as it is aimed at children and therefore I feel that I will search further into song that I could use.
The first piece of music I found which could go with my advert is Alex Goot - Lightning. Alex is an unsigned artist from America, with a unique voice.
I think that this would be good because it is upbeat, however I don't think that it relates to water and is more related to Love.
'Just stare me down with those electric eyes No matter how hard I try, I can't escape that gaze tonight'
These are the starting lyrics, however if I got permission to use this song I would try to use the Chorus, which is more catchy and goes like this:
'And I've been catching myself thinking of it It's 3 in the morning, Every day I chase after her But I can't catch lightning Catching myself thinking of it It's 3 in the morning, Every day I chase after her But I can't catch lightning No I can't catch lightning'
This is an option to me and I will research more into music so that I can find music thats specific to me and my advert.
Back on Tuesday 16th October I created a plan of things that I needed to do. The list had 8 things on it and I have now been able to cross off what I have completed.
Analyse the Results from my Questionnaire on the product
Start to find music which may go well with an advert
Finalise Name and Slogan of the product
Packaging of product
What I will need to use for my advert
Find USP - so that I am able to research where this should be filmed
Research Places where I can set my advert - where I can film
How should I create my advert
After finalizing what I am doing, I now need to start to find music which may go well with my advert that is 'upbeat' and 'happy'. I know that I also need to create the packaging for my product because I will not be able to film without doing this. The last point (number 8) was vague in the matter that I need to be able to create my advert within my idea. After already making my idea, I need to do some other things which need to be added to the list.
Create a storyboard of events
Create a script for my radio advert and for my normal advert
After creating a storyboard, create an animatic
buy the products I need for my product
do some practice shots and with practice lighting of how i'm going to create my product
create a logo
get feedback on idea
After doing all of this I think that I will be able to start filming.
Back on Tuesday 16th October I created a plan of things that I needed to do. The list had 8 things on it and I have now been able to cross off what I have completed.
Analyse the Results from my Questionnaire on the product
Start to find music which may go well with an advert
Finalise Name and Slogan of the product
Packaging of product
What I will need to use for my advert
Find USP - so that I am able to research where this should be filmed
Research Places where I can set my advert - where I can film
How should I create my advert
After finalizing what I am doing, I now need to start to find music which may go well with my advert that is 'upbeat' and 'happy'. I know that I also need to create the packaging for my product because I will not be able to film without doing this. The last point (number 8) was vague in the matter that I need to be able to create my advert within my idea. After already making my idea, I need to do some other things which need to be added to the list.
Create a storyboard of events
Create a script for my radio advert and for my normal advert
After creating a storyboard, create an animatic
buy the products I need for my product
do some practice shots and with practice lighting of how i'm going to create my product
create a logo
get feedback on idea
After doing all of this I think that I will be able to start filming.
Seeing as my slogan is 'One the kids will love too' I want to make sure that my product name is something that will be able to link to this.
After looking upon my list of names I have decided to go with:
'Aqua-Blast'
I have decided on this because it seems 'fun' and something that kids will enjoy, and i'm trying to get children to want to drink my water product. After finalizing my name and slogan, I now need to create a label which I can place onto my water bottle.
A while ago I created a blog post to show all of the slogan ideas
that I had. These were those ideas:
·Not Just Water
·Its Cooler than water
·Life’s Better With Colours
·Make Your Life More Healthy
·Choose Colours
·See Life in Colour
·Fun, Healthy and Cool
·The Red One, Yellow One, Green One and Blue One
·Just Water
·Just Water, but better, cooler and coloured
Although I liked all of these, I didn’t connect with any of
them. I felt that none of them show the meaning of my product and now that I have
conducted more research, I found that I needed to promote something to the
adult market as a product for children. I don’t think any of them have a good
ring to them and I don’t know if I’ll be able to link them in with my product.
I brainstormed a little more, and I really liked this one.
‘One the kids will love too.'
I think this links in with my idea because I would be able
to link it in with my idea of packing a lunch box. I think that I can link it
in at the end. I think this slogan is quite catchy and is memorable.
I will not rely on actors for most of my advert. I will just
need the arm or the hand of someone in order to pack the lunch box. I am not
planning to show anyone’s face, so in fact I could just use myself to create
this piece. If need be, I can get my mum or my sister to help me and this would
be helpful. If I need any variation, I could get my dad to do it for me and
therefore I would be using him in my advert. The only time I will rely on
someone else or me for the voice. I don’t really want to use myself, and
therefore may try and get someone else to record for me because I think that
would be more professional.
Hopefully I will just film in my Kitchen,
using my fridge and the counter top. This therefore means that I will not need
to go around for locations as it is all in one place, and I can film whenever I
would like to.
At the moment, my
idea is that a person is packing a child’s lunchbox. I could do this is many
different ways, but at the moment I have a couple of ideas. As I have to create
two adverts main tv adverts, I may try and create both of these.
Idea one
You can see the adult
packing someone’s lunchbox. It will start with an establishing shot of the
fridge, opening it and then seeing the coloured water next to normal water. You will see someone open a lunchbox and start
to pack it. I will have normal things, such as babybels, apples, sandwiches and
crisps. I will then be going back to the fridge, where you will see someone
debating whether to take normal water or coloured water, and then they will
select the coloured water and place it into the lunch box. The last shot will
see the lunchbox being closed. I will aim this to be around 30seconds. I don’t want
the actor to say anything, but will have words over the top.
Idea two
Idea two is just the shot of the lunchbox. This will be
shorter as I will not have to move around the shots at all, except for moving
them around to make sure that I am filming from all different angles. I will
then get the person to fill the lunchbox with lunch items, and then place the
water in. This will be the most important shot and I will make sure to zoom
into the label. I will have more vocals over the top of this to make sure that
you clearly know that it’s the water that’s being sold.
Sponsorship
As the sponsorship
should be shorter than the actual advert, I feel that I will just have a shot
of the lunchbox and someone placing the coloured water next to the other
products. I will then have the logo and the name of the product pop up. I will
have a voice over although at the moment I’m not sure what I will get them to
say.
Radio
For the radio advert, I want to try and aim for the same 30
seconds although most radio adverts are normally 40 seconds. I want to start
the advert with running water, then go on to having voices over the top
explaining the water. I want to make sure to use repetition in order to make
sure that everything sticks into peoples minds.
I want to do a video where I’m telling people about my idea and
seeing their reactions to it, as well as asking their opinion on what would be
best.
My audience research
meant that I was able to find out information which I didn’t know before. I
found that my product idea wouldn’t work for adults, but would work for
children which is why I need to aim at the younger generation. I also found out
how I should promote and market my product because many people didn’t want it
because they felt that it would have too many additives. I therefore feel that I
need to find a way to make my product completely healthy and exactly like
water. I also think I should use colours and simple things in order to get
children to remember it. If I were to do this questionnaire again, I would have
more questions on what they would like to see rather than making them watch the
two Youtube videos. I think that the Youtube videos meant that people didn’t want
to do it, and I also don’t feel like those videos told me anything about what I
should do. If I had asked questions about what people would want to see then
maybe I would have more ideas for the advert and what would work on the TV.
This first advert is from a student in year 13 last year. It is a high quality advertisement which uses animation throughout. This is effective because you can follow the story line more easily, suggesting that they can see more of the advert. There is also slow music which is connecting well with the advert because it talks about going over the river and the bridge which is what can be shown on the screen. Everything works well and edits together, showing that Serena has put a lot of thought into her advert and made sure that everything can fit together to flow. The range of different shots shows different point of views in the advert. You can see from the front, back and side views and makes sure that you don't miss anything. I feel that she has done this in order to let the audience see more of the product, which is not normally advertised on television. I feel that it is the right length for a advert, meaning that the audience wouldn't lose interest if they saw it between their programmes.
I feel that Serena has put many small details in, such as creating trees, a road, cars and houses, as well as moving water, in order for everything to work well. I would give this advert pretty much full marks because I feel that it flows well and I can see it being on the television.
Haydn Morgans (2011)
This is an advert from the 2011 class. I feel that it is to short for an advert, and therefore I feel that Haydn has not shown her full potentials. When I first saw the advert, I was unsure of what it was for. This is something that I want to establish from the beginning of my advert, so people know exactly what the product is.
I feel that Haydn has tried to use animation, but I don't think it flows as well as Serena's. I feel that the opening shot is in fact the only shot that we see, therefore not experimenting with different shot varieties such as long shot or medium shot. I feel that they have tried to create something that will enable the audience to keep interested, but i'm not sure that it has been done well.
There is no music, which I feel would have made the advert much better.
I don't think that this would have scored full marks, nor can I see that it would be good for the TV. After researching the blog, I realized that Haydn changed the brief that he was trying to do, which means that the research had lacked in the Advertising area.
Brogan Wiggins (2012)
This last advertisement is from Brogan Wiggins in the 2012 class. I feel that it fits the conventional advertising time limit and doesn't breach that.
The establishing shot clearly shows that it is a car which is being advertised, which is good because it enables the audience to then see if they want to carry on listening. It shows the different features of a car, such as the close up of the wheels, a long shot of the car driving out of the drive. This enables the audience to connect with all parts of the car. This is something I will be working on, creating an establishing shot which everyone will be able to see what my product is.
There is no music, but there is a voice superimposed over the top of the advertisement.
I think that this works well and I therefore think that Brogan has managed to produce quite a high level piece of work.
By looking at these other students work, I have been able to see what I want to produce compared to what these other people have produced. I therefore think that I have a clearer idea of what I should do compared to what I shouldn't.
I am going to advertise coloured water in 4 different colours - red, green, blue and yellow - which is going to be aimed at mothers who do the shopping for their children. I want to produce something which can be played on both children's channels and mainstream channels. I want to have music to go with my advert with words that can be spoken over the top. i want to have an upbeat, happy track. i want a catchy slogan which people will remember, as well as making the water cheap so that it is the same price as normal water. I want it to taste normal, like normal water. People suggested that it should be flavoured but I think that that product had been done before - such as vitamin water - and so I don't want to do that, but instead tackle the normal water market.
I recently conducted a questionnaire to see whether my coloured water product would be picked up and brought and got various feedback towards this. I asked 12 questions, which were:
1.How old are you?
2. Who does the food shopping in your family?
3. Would you say that water is a necessity or a convenience buy?
4.If a brand were to create a coloured water, would you believe it to be a good idea? Please explain your ideas and opinions
5. How much water on average would you say your child drank per day?
6. Would you be interested in buying coloured water to drink instead of normal water?
7. What kind of music would you associate with a water advert?
8. If an advert has a catchy slogan, are you more likely to remember the product and purchase it?
9. How much would you be prepared to pay for healthy coloured water?
10. Do you think you would prefer to drink coloured water if you had the option?
11. Whats more important to you?
12. What are your opinions on this advert? Do you think they selected the music correctly? Do you think that they have promoted their product well?
13.Do you prefer this advert to the previous advert?
14.If Yes, Why?
I decided to ask these questions so that I was able to get a range of different answers, all which would be helpful in my research to find target market, and the kind of advert / music people are looking for in a water advert.
How old are you?
I decided to ask this as my first question as I wanted to know the range of answers I was getting, therefore seeing if I was getting more of one group or another. This data would then allow me to be able to present my product to a certain group whom liked it.
However, My results were extremely biased. This meant that the majority of answers came from one group, and this was 11 - 20. I think this is because of where I promoted my product, which was Facebook, Twitter and Tumblr, and the fact that I am 17, so my friends, family and school helped me to fill this in, as well as the teens on this type of social Media. To avoid this problem, I should have suggested smaller groups of ages, therefore allowing me to get a range of different answers, or been able to promote my survey somewhere else. I think if I hadn't included two videos to watch, people would have been able to answer it without having to be online, which may have been easier for myself. As it stands, I have 16 responses from the 11-20 age group, 1 from each group of 21 - 30 and 31 - 40, 3 in 41-50, 2 in 51 - 60, and 2 in 70+ . I got no responses from the groups 10 and under or 61 - 70. I think this meant that I wasn't getting detailed results like I needed to and this would therefore be better in order to have better research into my product. However, At the moment I will have to work with these results in order to have enough analysis for the first part of this task.
Who does the food shopping in your family?
The second question I asked was 'Who does the food shopping in your family?'. I asked this because I wanted to know whether I would need to promote my product to mothers with Children, because they are the ones who would buy it. This is important because I am able to see which Tv channel or website I need to advertise upon. These are the results which I was given:
The majority of answers stated that the persons Mother did the food shopping. I think this is because I asked the majority of people in an age group under 20. This meant that I was able to see how I was able to promote my product and see exactly how to advertise. I found that the elder people said that their wifes or both of the adults in the household did the shopping, and I think this is important to take into account because although I'm trying to aim my product at children, it is important to actually advertise to the mother or the parents in order for the product to be bought. I feel that this has helped me to see who I need to promote my product to.
Would you say water is a necessity or a convenience buy?
I also asked whether the person thought that Water was a necessity or a convenience buy, which means does the people feel that water is important to buy - therefore making it a necessity - or something that is just easy to buy but not actually needed, which is a convenience buy.
I got a very close of range of answers for this question. This means that most people answered either one or the other and each were only 5 answers different. 15 people, 60% said that water was a Necessity, meaning that they always buy it when they go into the shops. 10 people, 40% said that water was a convenience buy, meaning that they only buy it when its completely necessary. Knowing this information will allow me to see whether my product would actually work within the supermarket, even though this information would be for normal water. I feel that my water would be more of a convenience than a necessity, and I therefore need to try and match my price with normal, regular water in order for people to pick up my product instead of natural water.
If a brand were to create a coloured water, would you believe it to be a good idea? Please explain your ideas and opinions.
I then asked a question in which people would be able to answer a paragraph of answers. It was 'If a brand were to create a coloured water, would you believe it to be a good idea? Please explain your ideas and opinions'. This was so that I was able to see if people liked my idea and were able to connect with it, seeing their views and ideas to help me with my product. I got a wide range of responses, with people suggesting yes and no, and some people suggesting both! Some responses I got were:
'I think that it would be a good idea because it would make drinking water much more fun. I think that parents
would love it with young children because younger children tend not to want to drink water. '
'I thought that would be pretty cool. I'm guessing it would be slightly expensive which might put me of So yeah, I think that would be a good idea, new, creative etc'
'Yes as it would look nice/attractive however no as it would be full of additives etc and may not be as
pure as natural water. '
'I would if the different colours represented flavours - Example- red for strawberry'
'Not really..prefer the plain original style no additives. May appeal to children'
'yes, because it will be more attractive and get more people like little kids to drink water'
I think that this gives me a range of answers and also helps me with ideas on the rest of my products. This is because I was able to pick up ideas of what other people want within their products. This shows that people think that 'young' children would like the product, but they don't want it just normal water. This means that the product can represent something else, such as what person number 4 suggests, which was fruit flavours for each colour. I think I also need to figure out something to do with additives because everyone seems concerned about these issues. I think I need to find a healthy way to add flavour and colour without having added sugars. I think I should also have some sort of pretty packaging which would catch the eye of the buying and make it look 'nice' and 'attractive' like what person number three said. Person number 2 was concerned about the price, and so I am making sure to create something which fills into the price of normal water.
How much water on average would you say your child drank per day?
I wanted to know how much water on average peoples children drank per day to see if this was a valuable market which I could aim my product at. I didn't make this a compulsory question, which I don't think some people realized. This suggests that I have many blank answers because of the people who answered my questions - which was mostly people between the ages of 11 - 20 who would have any children.
On average, most people said that their children drank 1litre per day. Some people said that they drunk 'Very Little' whilst some people said 'a lot' or ' 2 bottles' - although this doesn't specify how big the bottles are, but I'm taking the approach that it is a 500ml bottle. I think that there is an opening in the market for my coloured water product with children because I want to take on the approach to get more children to drink healthy water. I myself know that I would be interested in a healthy alternative to water because I find it bland after a while and find it takes me a day to get through a whole bottle, but as soon as I have a healthy flavoured water, which is sparkling, I find that I can drink this much quicker than normal. Therefore, I feel that if I target the child market I will be able to get more children to drink water.
Would you be interested in buying coloured water to drink instead of normal water?
I felt at this point that it would be important to ask the people who have answered my questionnaire to see if they would indeed like to buy coloured water to drink instead of normal water. This got em a wide variety of answers and also made me rethink my target audience.
I found that nobody said 'never' which was a good thing because it showed me that my product had a prospect to work in the supermarkets. I found that the majority of my answers said 'no', which is very important for me to take into account because i therefore know that none of these people are people I should target within my target audience, basically because I just wouldn't be able to get the audience to buy the product that I'm offering. I also got the response that 7 people would 'maybe' buy my product. I think this is where I need to bring in the pricing factor, as well as finding out additives. I think the people that said maybe, were those who were unsure about what may be in the water to make it coloured and I need to reference this back in order to make sure that those people change their opinion to 'yes' rather than 'maybe'. 4 people said that yes, they would buy the water and I think that this would be the people with children, or perhaps those who find it difficult to drink water because it would be a cool alternative and will help more people to drink their water. 5 People said that they would occasionally buy the product. This means that they would buy it for a special occasion. I feel that this would be good because I'm still getting people to buy the product but I still need to make sure that I'm getting loyal customers so that I'm able to keep creating the product.
What kind of music would you associate with a water advert?
To help me with the actual production of my product, I wanted to find out what the best type of music would be to go with my advert. I researched different types of music to see if they had used them in other water adverts.
I found that the two main ones were predominant because these were the choices that were the best ones. The two predominant choices were upbeat, happy music and slow music, which were completely opposite of each other. I feel that I need to try and find the best music in order to promote my product in the best way. I think that as long as I find something that's catchy and has a meaning towards it, it might work within the advert. I want to find the best way for people to remember the water advert and need the song to get stuck in peoples head.
If an advert has a catchy slogan, are you more likely to remember the product and purchase it?
I then wanted to know if people were more likely to remember a product and purchase it if they had a catchy slogan. I feel that the answers here were very varied and therefore shows the different ways that adverts work on different people.
14 people said that yes, they were more likely to remember the product and purchase it, if the advert has a catchy slogan. This was the highest group and was 56% of people that said that they would benefit. This suggests that I need to find a catchy slogan and something that would make people remember the product and therefore purchase it when they are in the local shop. I feel that if I have a catchy slogan, people will remember it when they want to buy a product, such as when I think of cereal I think of coco pops and their slogan. 7 people said that they would occasionally remember the the slogan and purchase the product, while 4 people said that they would rarely remember the slogan. I think this is still a significant amount and therefore need to work on something short and catchy but precise which enables people to remember it. 0 people said that they wouldnt remember it, which shows the power of advertising and slogans.
How much would you be prepared to pay for healthy coloured water?
Most people selected the same category here, suggesting that there is no variety in peoples answers and that I should just price my product directly within these categories. I feel I may have got more of a variety of answers had I put another section asking people under £0.99 because people may already feel that my product is going to be overpriced.
24 people said that they would be prepared to pay £0.99 - £1.99 for bottle of healthy coloured water. I think this is because people dont want to pay more than they would pay for normal water and therefore have selected this category because they do not want to pay more for something alternative, something thats not water. I think that 1 person selected £2.00 - £2.99 because they felt that it would be different because they would be able to get more people to drink the coloured water, which is important because perhaps they were from a high income area. I think that I need to keep the water moderately priced so that people can still purchase it and I would make a profit.
Do you think you would prefer to drink coloured water if you had the option?
I wanted to know if people would prefer to drink the coloured water if they have the option , and therefore I was able to see the varied answers. I feel that this question was influenced by the amount of people who I actually asked, as most people were between the ages of 11 - 20.
The majority of people said no, and this was 14 people, which equaled to 56%. I feel that I will need to change these opinions with my advert and so these are the people I am going to try and influence to buy my product. 7 people said 'Sometimes' and this therefore shows that my product is something that will not be popular as an everyday buy, but may be something thats bought every now and again in order to change up the normal product. 3 people said yes, and I think that these were people who didnt like to drink water or were trying to get their children to drink water. 1 person said that they would maybe buy it and I think this is the people whom are not sure about the products that are in the drink to make it coloured.
Whats more important to you?
I wanted to know what was most important to the audience, because I wanted to see what I needed to base the majority of my advert around. I asked different things so that I knew what I should put on the label and what I shouldn't because I dont need to specify these things.
The most important thing to the people I questioned was the taste of the drink, and around 19 people specified this. I think this is the most important to the audience because they do not want to drink something which doesn't taste normal, and therefore I need to make the drink taste as much like water as possible, as this is orginally what I had planned. Price was second highest, with 17 people saying that this was what mattered the most to them. I think this is also very important because I cant overprice my product as I want to make sure that it sells well, and I believe that it should be marketed with normal water, therefore making the price under £1. Look and Calories were joint 3rd most important, with 6 people specifying this. I think that I want to try and make something Low Calorie, because then it is healthier, and I also want my product just to look like normal, see through water but it will be coloured. Sugar had 5 people specify that this was most important and i believe that i need to make something that doesnt have added sugar or additives, as this could put off a wide variety of customers. This therefore shows that the amount of people that I need to target at with specific things and also shows that I need to make sure that Taste and price are something that I work on to suggest that they are the most important within the advert.
What are your opinions on this advert? Do you think they selected the music correctly? Do you think that they have promoted their product well?
In the questionnaire, I linked people to an Evian advert on youtube (Advert 1 above). I asked people what they thought of the advert, to see if I should link my advert to something like this so that I am able to gain the same respectability and response to my advert that Evian has been able to link their brand to. I wanted to see if people thought this was a successful water advert and therefore I made sure to leave a large box for people to leave their responses in. These were some of the replies:
'I think that this is a very catchy advert in which Evian has carried on the brand of 'babies'. The music is catchy, and the stop motion enables us to smile, and listen to the music. However, I am unsure at what type of product the advert is advertising throughout, as they do not show the product as much as I think that they should.'
'I hated it! If anything that would put me off buying Evian. Poor choice of music to advertise water. Little sense of the the value that water offers.'
'has nothing to do with water, although it will make consumers remember the advert therefore I don't doubt it has been successful. The music is amusing and upbeat which is good.'
'i think this commercial was different and weird, but in a good way, because it would probably have people remember it. the music worked well, and I think they did a good job promoting their product'
'I wouldn't instantly relate it to water but it's very creative and memorable. When recalling the advert to a friend it would be referred to as 'that Evian advert''
I think that these show how well the advert is working. Many responses specified that the advert had 'nothing to do with water' and that they 'couldnt relate' the product to the advert, however I believe that most people now remember the product due to this advert. I think that the main thing in this advert was that it was linked to the brand of 'babies' and so people instantly remembered the babies and then remembered the water. People didnt like the music because it didnt work with the advert, however many of the responses I got found that the music was amusing, upbeat and was creative and memorable. Knowing this information has helped me to see that I need to do something that is memorable, with good music which people will remember. I feel that even if the advert didnt make sense and wasnt linked, people still remembered it due to the music, therefore making it successful as an advert.
Do you prefer this advert to the previous advert?
I then linked people to another advert (advert 2 above) to see if they liked this type of advert better than the previous advert.
12 people said that yes they did prefer the advert for vitamin water better, because it was more of a story based. However, 13 people said no, showing that the Evian advert was still successful even though many people didnt think that it had anything to do with water.
If Yes, Why?
Lastly, I asked people their opinions on this advert if they said yes. This meant that I was able to see why people prefered this advert to the Evian advert, and was able to see if I wanted to link my advert to this that I would be able to.
'It has more of a story to it. The man is clearly following to buy the drink, and when he gets it he feels much better. I feel that this advert makes me want to go out and buy the product more than the Evian. Personally, I think the music is catchy and the 'internet memes' means that children and teens will be more involved in the advert because they know what they mean.'
'The range of intertextual references, e.g. cat, dancing prisoners, etc, alongside the multiple humorous aspects creates a far more appealing advert. It is so #pomo, it just has to be appreciated! Plus, anything that includes a dude with mullet has to be good.'
'I think that it gave more of an advertisement of the product because they showed that you can be powerful when you drink the product.'
'it's less creepy, but I still don't see the point of it. the music was less annoying and I didn't like the story line'
I think this is a wider range of answers than the Evian advert responses. Person one said that they prefered it because it would make them go out and buy the product because they want the feeling that the person has experienced, as it made them feel 'good'. The music was 'catchy' which made people relate to the product and the advert as well. I think that people prefered this advert because it followed a story and showed what the drink did when they drunk it.
Overall, I think that this questionnaire was successful in finding out different things about the water advert, which has helped me on my way to doing my advert.
