Sunday 4 November 2012

Conventions and Technical Codes of Radio Adverts


Radio adverts
  • ·         The channel is mentioned
  • ·         Average length is approximately 40 seconds
  • ·         Clips from the programme
  • ·         Voiceover narrating what the show is about (outline only)
  • ·         Voiceover poses the questions that will be answered in show
  • ·         Voiceover in advert is same voice from documentary
  • ·         They mention the scheduling
  • ·         Occasionally a music bed



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