Animatic Discussion

 After completing my animatics, I had a discussion with mr michie about what I was trying to do. We decided that whilst I was filming a few alterations had to be made and this is something I will be able to do easily and so I am not worried about it.

Idea 1 Feedback:   RED = Mr Michie  BLUE = Myself      

Camera - While there is an appropriate range of distances/angles, I get limited sense of movement. Will all of the shots be still/shot using a tripod. Will there be any sense of POV within the ad?

Mise-En-Scene - Your chosen MES seems appropriate given the product and the focus on colour should be effective.

Editing - I think you need to stick to cuts throughout - most ads do.

Sound - The voice over needs work - it does not quite ring true.

Furthermore, there needs to be a closer relationship between the voice over and the onscreen visuals. When you say AquaBlast for the first time it should be on screen.

We discussed this, and I said: 
Camera: I can see why there is limited movement. I guess I need to rethink some of my shots. While there will be a bit of movement (opening the fridge, moving the fridge, grabbing the water, closing the fridge, opening the lunchbox, grabbing the lunchbox) most things are in the same place and I could try and adapt things so that more movement is made. On the other hand, Maybe its the way I've drawn it that makes it seem like there is limited movement. I want to make sure that the water is the most dominant feature within the advert.

Mise-En-Scene: I feel that for this advert this is the best place for my product and therefore have chosen this, I am glad you agree.

Editing: okay! I feel that this is the best thing anyway as it means it will be easier for me to put my advert together.

Sound: Do you mean the speech, or the way i say it? If its the speech, I can edit it so that it sounds different and then re-record it. If its the way I say it, then I will be finding someone else who is able to sound more enthusiastic and promising within my advert. I also have not placed it in the best place and I know this, perhaps I am able to have the aqua-blast water bottle in the shot as I say Aqua-Blast. I will try to do this as I also feel that it will be the best thing for my advert. 

I feel that during filming, I will re-record the speech. I will play around with different scripts in order to get my final one. This may also mean that I get other people to record their voices in order to choose which is the most enthusiastic and which I feel suits my advert the most. During editing, I will also place the speech into a different place, therefore starting and finishing when you can see the product. This makes me feel more comfortable about my advert being successful.  The camera, I will definately rethink some of my shots and hopefully during filming I get other ideas in order to switch up and create more varied shots. This means that I am able to incorporate a range of different shot types. For the editing, I will try and make it cuts so that it flows and looks like an advert. I am very happy with the feedback i got from this idea and therefore will take it all into account when filming. 

Idea 2: 

This one feels more narrative... I am concerned that it does not appear as though it will do as a good a job of emphasising the colours within the product. You might need to edit the mid section to address this.

Again, in terms of sound some work is needed. The voice over again could be improved. Break down what you want to say into key phrases and test them out. Do some market research.

This was in accordance to idea one. This is my reply:

Perhaps I can adapt it so that packing the box and picking up the bottle of water from the fridge is more dominant and you can see more of the water. I will try and elongate these scenes and perhaps when I film I will be able to make this better and more defined.
Perhaps the sound again needs to be defined and I will get more of a more enthusiastic voice to speak to it. I will try what you have suggested and see how it works out. I will play the sounds to people and see which they feel is more realistic and honest. 

This suggests that during filming I will need to make sure that I am showing the colour of the water more than i have done previously. Not only this, but I want to make sure that the sound is perfect and therefore may carry out some research on which voices they believe are more enthusiastic about my product. 

Sponsorship:

My sponsorship sequence seems fine and therefore I will be comfortable going into film.

Logo:

Hi Lucy, well done for tackling Photoshop. I think the spiral is an effective feature of your logo. However, I am not convinced by the text. Both the font and colour could be improved.

Try to make 5-6 different versions varying the font type and colour and then get people to vote on their preferred choice.

Mr. M.  

I have now created 8 logos and have decided to ask people and vote which they feel is the best.