This is an animated 'Earth Water' advertisement from 2010. It is about a water bottle who gets lost from its batch when being created, and therefore it travels around the world - earth - in order to get back to where it belongs. They use different shot types, such as close up and long shot. This enables the audience to stay more interested in the advert. The advert follows a story, which keeps the audience wanting to see what happens to the water bottle. I think this advert is effective because the audience wants to follow it along and see what happens throughout the storyline.
ABOUT EARTH WATER:
Earth Water is a social responsibility project and 100% of net income
from the sale of water reverts to the largest humanitarian organization
in the world, the World Food Programme (UN WFP). And it is the only product in the world that has the logo of a United Nations organization in the package. Our
goal is to help save lives and those most in need and to alert the
developed countries to the problem that exists in the world with lack of
clean water and eradicating extreme poverty and hunger as the
millennium goals of the United Nations.
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