Consumer Market

Although water is quite a typical product, it is important to remember about the 'convenience' products. Water is a product which is rarely advertised, as most people just buy the product straight away. However, Advertising happens because it is trying to remind the consumer that the brand is still available and to encourage the repeat purchase. As most people who go shopping are parents, children do not generally get the choice of what is purchased. This means that I will need to try and influence my market depending on whom does the shopping. Some packaged goods, such as magazines, chocolates, water and many packaged supermarket goods are often the subject of impulse buying, where people decide on the spur of the moment to buy them.