Popular Song Advert

I think the Boots Advert including the song 'Here comes the girls' is the most effective for this group. This is because the song is popular and whenever it can be listened to you remember the advert. Also, everyone in the group was women so you can clearly see boots target market. This advert was released at Christmas 2011 and attempted to get women to do their christmas shopping there. The same song was included in an Advert at Christmas 2010, and therefore the song is repeated every christmas. I think boots have targetted this market because they believe that girls and women are more interested in christmas shopping than men, and this can clearly be seen in the christmas 2011 advert.

2010 Advert:

 

2011 Christmas Advert:

 

Unusual Advert

I chose the Cadbury  Gorilla advert to help me emphasize the unusual advert. This is because the advert is very different, you don't see the chocolate at all. The gorilla is unusual as he is playing the drums which you wouldn't normally see, as well as listening to the music to help draw you in.
'Love it or hate it, you will remember it' was one of the quotes which drew my attention to it whilst researching. This shows that cadbury have achieved what they would like to because the advert was meant to be remembered so you could always link the song back to the product.

Cadbury have been very clever with the choice of words such as 'ive been waiting for this moment, all my life' which denotes that the chocolate is coming. Also the close up of the gorillas nose enables us to see that he is smelling the chocolate and it waiting for it.
I think this advert is very effective because although it was made back in 2007, it is still one of the most famous adverts around.

Advert with a Celebrity

L'Oreal has gone down the route of using a Celebrity to help promote their brand. This is because Cheryl Cole is a nations 'sweetheart' and many younger girls look up to her. L'Oreal have done this so that they are able to gain the audience, and people want to look like cheryl so they have selected her. Cheryl is in a range of adverts for L'Oreal, promoting the hair dye and the catchy slogan 'Because you're worth it'.
I think this is effective because Cheryl draws your attention in as straight away you know that its her. She has done well in promoting the brand.

Codes And Conventions Of An Advertisement

Advertisements have different code and conventions to eachother. Many different types of adverts can be used to advertise different things, and gain the interest of different target markets.
For Example:

• If its a product brand which is well known, using a celebrity to sell the product normally enables the audience to connect with it and want to wear it. Normally if a celebrity is seen, the product can be linked back to them so fans are more likely to buy that product.
• An Advert can normally gain the attention of an audience by being unusual, such as the Cadbury's Gorilla advert. This is because this advert had nothing to do with the product, but it is still remembered throughout the world.
• Adverts normally have the brand name advertised over and over so that it can be remembered in the ad.
• Adverts can also use a popular song to sell their product or shop, such as boots using 'Here come the girls' so that every time the song was played you could think of them.
• Catchy tag lines can help to stick in somebodies mind, such as Haribo's "Kids and grownups love them so" which is now known throughout the world. Rice Krispies have also achieved this with 'Coco pops and milk make a bowl full of fun'.
• Using guilt also helps people to be drawn in by an advert.
• Adverts can also use different shot styles in able to draw the attention of their audience. Charities use close up on faces so you can see the pain, which can also connote feelings.

Stingray Bay Touch Pool Advert

This advert explores the use of Animation. It takes the site of a little boy who loves touching everything. The repetition of 'don't touch' heavily influences the advert and you want to know why he isn't allowed to touch anything. The advert builds up to a point where he is then allowed to touch and then we are shown the 'Stingray Bay Touch Pool'.
 I think that this advert is effective because its different, and will also draw childrens attention, which is what the advert wants to do.
I will look into doing animation, but i think it might be a challenge because I am not sure how exactly to create a good advert animation.

Volkswagen - See film differently - Silence of the lambs.

This advert is done by Volkswagen the car brand, although we never see the car at all. This is to help promote another thing, and would be able to be at the beginning or end of a TV Programme. It's short and is 'cheesy' therefore gaining more audience and people remember it.
Its simple, yet effective and therefore I like watching this short advert.
I still don't believe that I know the full meaning of what this advert is for, so I feel like I may research further into these other types of adverts from Volkswagen.

Dorito Advert Analysis

This advert is presenting a game in which Dorito wants you to play, whilst also promoting their Dorito crisps and the dip in which they feel is popular. The advert starts in a rural area in 1968, where a young man named Estaban is starting out with throwing crisps. He hits the man on the donkey on his hat, knocking it off, which therefore shows the strength of crisps. The advert is spanish speaking, drawing your attention to it because you have to follow closely.
The advert then follows a narrative style, switching from black and white film to colour film. We follow Estaban's life as he enters an Olympic games with Doritos and then we see him get married then lose the title. The music at the beginning is dramatic as we are introduced to the crisp and the game, and then gets happier after he won the games.
I think that the story line is good as we can follow it easily and therefore are able to understand that they are trying to draw your attention to play a game with the brand.