Codes And Conventions Of An Advertisement

Advertisements have different code and conventions to eachother. Many different types of adverts can be used to advertise different things, and gain the interest of different target markets.
For Example:

• If its a product brand which is well known, using a celebrity to sell the product normally enables the audience to connect with it and want to wear it. Normally if a celebrity is seen, the product can be linked back to them so fans are more likely to buy that product.
• An Advert can normally gain the attention of an audience by being unusual, such as the Cadbury's Gorilla advert. This is because this advert had nothing to do with the product, but it is still remembered throughout the world.
• Adverts normally have the brand name advertised over and over so that it can be remembered in the ad.
• Adverts can also use a popular song to sell their product or shop, such as boots using 'Here come the girls' so that every time the song was played you could think of them.
• Catchy tag lines can help to stick in somebodies mind, such as Haribo's "Kids and grownups love them so" which is now known throughout the world. Rice Krispies have also achieved this with 'Coco pops and milk make a bowl full of fun'.
• Using guilt also helps people to be drawn in by an advert.
• Adverts can also use different shot styles in able to draw the attention of their audience. Charities use close up on faces so you can see the pain, which can also connote feelings.