Monday, 2 July 2012

Dorito Advert Analysis

This advert is presenting a game in which Dorito wants you to play, whilst also promoting their Dorito crisps and the dip in which they feel is popular. The advert starts in a rural area in 1968, where a young man named Estaban is starting out with throwing crisps. He hits the man on the donkey on his hat, knocking it off, which therefore shows the strength of crisps. The advert is spanish speaking, drawing your attention to it because you have to follow closely.
The advert then follows a narrative style, switching from black and white film to colour film. We follow Estaban's life as he enters an Olympic games with Doritos and then we see him get married then lose the title. The music at the beginning is dramatic as we are introduced to the crisp and the game, and then gets happier after he won the games.
I think that the story line is good as we can follow it easily and therefore are able to understand that they are trying to draw your attention to play a game with the brand.

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