Popular Song Advert

I think the Boots Advert including the song 'Here comes the girls' is the most effective for this group. This is because the song is popular and whenever it can be listened to you remember the advert. Also, everyone in the group was women so you can clearly see boots target market. This advert was released at Christmas 2011 and attempted to get women to do their christmas shopping there. The same song was included in an Advert at Christmas 2010, and therefore the song is repeated every christmas. I think boots have targetted this market because they believe that girls and women are more interested in christmas shopping than men, and this can clearly be seen in the christmas 2011 advert.

2010 Advert:

 

2011 Christmas Advert: