I chose the Cadbury Gorilla advert to help me emphasize the unusual advert. This is because the advert is very different, you don't see the chocolate at all. The gorilla is unusual as he is playing the drums which you wouldn't normally see, as well as listening to the music to help draw you in.
'Love it or hate it, you will remember it' was one of the quotes which drew my attention to it whilst researching. This shows that cadbury have achieved what they would like to because the advert was meant to be remembered so you could always link the song back to the product.
Cadbury have been very clever with the choice of words such as 'ive been waiting for this moment, all my life' which denotes that the chocolate is coming. Also the close up of the gorillas nose enables us to see that he is smelling the chocolate and it waiting for it.
I think this advert is very effective because although it was made back in 2007, it is still one of the most famous adverts around.
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