Advert with a Celebrity

L'Oreal has gone down the route of using a Celebrity to help promote their brand. This is because Cheryl Cole is a nations 'sweetheart' and many younger girls look up to her. L'Oreal have done this so that they are able to gain the audience, and people want to look like cheryl so they have selected her. Cheryl is in a range of adverts for L'Oreal, promoting the hair dye and the catchy slogan 'Because you're worth it'.
I think this is effective because Cheryl draws your attention in as straight away you know that its her. She has done well in promoting the brand.