Vitamin Water Adverts

This advert is one which many people hated and at the same time, many people liked. I know this because of Youtube, in which it claimed 3,408 likes and 2,576 dislike. There is a range of different comments, such as:

 'I love this commercial so much that I have to search for it.' - pmalveda02 

'Why does this have so many dislikes? its the best Youtube ad I've ever seen by a long shot.' cacophony2994  

'So........this is what people have been talking about? I regret looking this up' - Wesley Hammersley
 
'we hate it because it is completely and utterly devoid of any imagination, they literally took the blandest idea for a commercial, (someone going and buying the product) and just carelessly tossed random memes in there, that's it, that is the full creativity of this commercial, and people love it. It's not creative, it's lazy, and it panders to sensationalism rather than sense, or even creativity. another thing is it is theft, do you think that the guy who originally made the nyan cat gif made a cent off of this commercial, NO, neither did anyone who originally made any other meme mentioned in the video.' - insaninater

This shows  range of different opinions on the advert. However, the third quote indicates that vitamin water has achieved exactly what they needed, in the fact that people are talking about their advert and spreading the word, therefore gaining the attention that they needed for the brand.

It uses a range of different internet memes, so people would recognize different parts. It is also fairly random, in which people couldn't understand. The company has used stuntmen to help them with the bike stunts, as well as a saxophone player to 'follow the buyer' along the street. It has then used animation, in order to grab something buy the horns.

The advert uses a range of different shot types, which is important to keep the audience amused and wanting to watch more. It uses music throughout, which is interesting and lively,  making people happy. Straight away it catches peoples attention, due to the loud music which is different. It is important to make sure that you have the audience attention from the beginning.

From this advert, I understand that you need to catch the audience attention from the beginning. I will look into music that catches peoples attention in order to carry on with the task in hand.