Bottled Water Brands

Abbey Wells:

Country of Origin:	United Kingdom
Region:	Northumbrian Hills
Place Name:	Morpeth
Established:	1910

Abbey Wells has recently sponsored the London 2012 Olympic games. This is how they have tried to get people to recognize the brand, as they would have given it to all the Olympians in order for them to be shown drinking it. It is a brand from Coca-Cola, and is also under the name 'Schweppes Water'. Abbey Wells do not have any TV advertisement.

Buxton:

Country of Origin:	United Kingdom
Region:	Buxton
Place Name:	St Ann's Spring

Analysis:

Gleneagles:

Country of Origin:	United Kingdom
Region:	Perthshire
Place Name:	The Maltings

Gleneagles is owned by the same company as Highland Springs. As of now, I am unable to find adverts advertising this specific water brand, therefore making it difficult to analyse.

Highland Spring:

Country of Origin:	United Kingdom
Region:	Scotland
Place Name:	Ochil Hills in Perthshire
Established:	1979

Analysis:

• Set in a Valley, Uses lots of wildlife
• water drips fall onto animals
• medium and long shots used
• Based around the mole - Spraying up the water from the ground
• 'full of joys' - advert makes you smile
• Slow music, relies on words over top to help describe the product at beginning, after the mole is sprayed up into the air, music becomes more upbeat and happy.

Northumbrian Spring:

Country of Origin:	United Kingdom
Region:	Stockton-on-Tees
Place Name:	Thornaby

Northumbrian spring bottled water is produced by a company called 'Eden Springs'. It does not have any adverts as of yet.

Evian:

Country of Origin:	France
Region:	Haute Savoie (Lake Geniva)
Place Name:	Evian-les-Bains
Established:	1826

Analysis:

• Loud Music, Rock, Not Slow
• Rollerskating babies, to go with the music
• fast paced moving shots
• heavily animated, babies have been swapped with adults who can rollerskate
• Medium and long shots used mostly, with a close up of a dukebox at the beginning
• Words over the advert and in the advert make it seem like water will make you young again
• set outside in a park, and also in a skatepark
• use the water bottles as obsticles

Fiji: 

Country of Origin:	Fiji
Region:	Vitti Levu
Place Name:	Nakauvadra Mountains

Fiji water have many different publicity issues, and do not have any tv adverts as of now.

Dasani:

Country of Origin:	USA
Established:	1999

Analysis

• Advert doesnt just focus on the water, it focuses on the bottle as the unique selling point
• It has upbeat, Happy music - 'do the twist'
• A range of medium and long shots used
• set in a white screened room - not outside - as to focus just on the athletes and the water
• features athletes, dancers, boxers, runners etc
• has words superimposed over the adverts so you can still see whats going on but has the words to accompany it

Aquafina:
Country of Origin: USA
                                 

Analysis:

• Advert longer than normal, is 1.32 whereas other ads are only 30secs
• Indian music (women in the ad is the one singing) - Happy, upbeat, slow paced yet not too slow and not to fast
• follows a story of a boy and a girl who like to drink the water, the girl takes the water off the boy one day at school and they fall in love. He proposes in the rain with a bottle top rim, and then have a child whose first steps are to get the water bottle on the counter top.
• 'purity guaranteed' is the slogan
• Follows long shots throughout, no close ups
• set in a school and a house 
• no animation at all, except for the end when the bottle is coming out of the water.