Analysing radio adverts

Before producing a radio advert, I knew it was important to research existing ones to get a feel of how they are presented. I watch TV quite regularly, so I already had a general feel of what a typical advertisement is like. I also listen to the radio, but not as much as i watch tv, and so i had to regulate myself with these more. So, after some research I picked to existing radio advertisements to analyse:

This radio advertisement starts with an up beat song featuring the words - "I'm feeling a Subway today". If someone hears this on the radio they might be tempted to eat a 'subway', even though they had no intention beforehand. This is a use of subliminal messaging which gets the listener thinking about a 'subway', as it's used in a catchy song. Also this radio advert features the words - "It's juicy, it's tender, it's sweet and savoury!" All these adjectives make the listener hungry, as they will be thinking of the sandwich, ultimately resulting in wanting to buy one.

This is a radio advert for 'nature spring' water, a radio advert from the phillipines. The first line starts with 'Nature Spring Water' and therefore this shows that if the name of the advert is said at the beginning then it will be remembered. Throughout the radio ad, the name of the product is repeated 3 more times. There is a song in order to get the product to be reminded by the listener. At the end, there is a sigh, as if someone has just finished drinking the water. This will suggest to listeners that they are thirsty even if they havent been before, and this is therefore why this sound effect is added. "Naturally refreshing, Naturally thirst quenching, Fresh spring water purified" Refreshing, Thirst Quenching and Purified are all words that are trying to sell the product to the listeners, therefore sending subliminal messaging.