Location

I am going to use my Kitchen for the main part of my advert, as well as my sponsorship sequence. I will need to use my garden for my second idea, but I feel that I am able to do this well and with ease.

Here are the locations:

I will be using my fridge so that I am able to put the waterbottles on the middle shelf. I will have to rearrange things and take things out in order to do this but i feel that i will be able to do this successfully. Not only this, I am able to film whenever I want because I dont need permission or to ask anyone, therefore making this the ideal filming location. I will not have to reshoot the whole advert again depending on when I use this space as it is indoors and i can manipulate the lighting as to how i need it.

I will be using my kitchen countertop firstly so that I can package my lunchbox, as if i werent able to do this I wouldnt be able to get the 'mothers feel' which i am trying to aim for. I feel that i can get the lighting done well, as well as re-arranging things in order for the advert to work to the abilities that I need it to. I will also be using this space for my sponsorship seqence as I will be able to make it white and therefore will be able to change the lighting as to how I will need it to look. I also think that its simply the best thing to do and will be able to use the location whenever I need too, which is also a benefit to me. I will not have to reshoot the whole advert again depending on when I use this space as it is indoors and i can manipulate the lighting as to how i need it.

I will also be filming in my garden if my second idea works out well. I will need to film when it is sunny as this is important to me. I also have the issue that if the weather conditions change, I will have to re-shoot the whole thing.

I will also be filming on my table if my second idea is to work out. This is because I need it to place the picnic basket on and therefore need a larger space to situate this on.

Brainstorming ideas for 2nd idea

I have been brainstorming ideas for my second storyboard since my storyboard was to similar to the previous one. I have thought of five ideas and my favourite are those with dots next to them. Here is a picture of my brainstorming:

Storyboard Two

Although I am going to use storyboard one, I now need to look at my second storyboard in order to try and make sure that it is different. I feel that Storyboard one and two were to similar and therefore need to think of a different idea to persue my advert in. I feel that it would be appropriate if I could try and aim this advert at the more childish audience. This would therefore suggest that I need to have a child to act in my advert, rather than having an adult. I will need to find where I can get a child to be in my advert because I do not have any younger siblings. I could also have a child drinking my water product, or I could brainstorm other ways to make children feel that my product is for them.

I will be brainstorming ideas and I will photograph them in order for them to be put on to my blog. I will also be completing my other storyboard and put them on here, as well as creating an animatic for storyboard one.

Music Update

I am still trying to find an unsigned artist whose music I think fits the advert. At the moment, everything I research is something to do with 'love' and that doesnt get my message across.
I want to find something thats catchy and will be able to be remembered by those watching my advert. I want to make sure that the song is completely clean incase children want to look it up, and i need to make sure that its nothing that parents would disagree with.
After finding the artist I want to use, I want to be able to email them directly and get their approval. Upon this, I will then see if it works with my advert.

Plan Revisited

1. Finish storyboard for each advert
   
2. Create an anamatic with the storyboard for each advert
   
3. Buy the products i need for my advert
   
4. Do some practice shots and with practise lighting so i know how i can create my final product
   
5. Get feedback on my idea for my adverts
   
6. Research and finalise music. 

I have now completed more from the plan that I previously created. It now is developed. I have finished my storyboards, although I need to go back and develop some of these further as this is important.

Advert Script

On my TV advert I will just have one person talking. This means that I will be able to record this all at once and it will be more professional. At the moment, I haven't decided whether to use my own voice, or use my mums or my sisters. It will be easy to use someone elses voice because I just need to voice record them and then superimpose it over the top of my advert. The sequence will go like this:

"Brand new drink AQUA-BLAST is a thirst quenching water drink specially for children.
Coming in green (over the green water bottle shot), yellow (over yellow bottle shot), Blue (over blue bottle shot) and red (over red water bottle shot).
Aqua-Blast, everyone will love it, infact, it's one the kids will love too!"

Sponsorship Sequence

Sponsorship sequences are not very long. this therefore means that my sponsorship sequence needs to be about 5 seconds.

After discussing my storyboard with my teacher, I realised that it was too long and didnt show off the product as much as I wanted it too. This therefore means that i have to re-do my storyboard and rethink my ideas. I decided that I was gonna use a white back ground, and use lighting in a way that it wouldnt affect shadows. With the white background, I will have nothing else on it except for the water. The water is going to change colours, but it will do this quickly. Over the end, it will have 'Aqua-Blast sponsors...'

At the moment, I haven't decided what to let my product sponsor because although my product is for children, I need to get the mothers attention in order to buy it. This therefore suggests that I advertise between 3-5pm, where both mothers and children are at home. I can either advertise on a childrens channel or I can choose to advertise on an adult channel in which children watch too, such as ITV, or bbc.