Final Logo!

In order to find my final logo in which a customer would like, rather than my own personal preference, I carried out some Customer Questionnaires in which I presented people with the 8 logos and got them to choose their favourite. I then put a mark on their choice, and asked the next person. I asked 25 people of different ages in order to make this a fair test. This is the form:

This enabled me to process which logos stood out more and it seemed to be between A & B.

These are both Blue with similar fonts. I feel that because the colour is blue, most people connect the logo with water. However, with the voting:

This therefore shows that Logo A is the winner and this is now the Logo for aqua blast.

This is the logo I will be using for my water as it had the most votes.

After taking off the label that is on my water and measuring it, I know that when I create my labels they need to be 21.5cm in Length and 3.5 cm in height in order to fit on the water bottle.

Planning my Radio Advert

My product is water, and I therefore want to make sure that my radio advert fits in with the theme of the coloured water. As my first advert is the parent talking, I feel like I want my radio advert to be the mother again packing a lunchbox, but this time you can hear the water. Behind, I faintly want to be able to hear running water in order for the product to be seen like a water product. This may also send subliminal messages to the audience therefore helping them to remember. I will still use 'Icing - Charity Vance' as I want the music to be remembered for my product. This has worked well in other advertisements, such as 'Cadbury's' using 'Phil Collins - In The Air Tonight'.

. My biggest challenge when planning the radio advert was to get the same message across, without the use of images or videos. So to combat this we decided to use sound effects and a narrator to market the product.

Additional codes and conventions of a radio advert!

Back in November, I looked at the codes and conventions of a radio advert. I am now working towards my radio advert and therefore decided that I wanted to make sure that I had all the codes and conventions and could find these easily. On the video that was uploaded, I found different codes and conventions that would be useful to me, and this therefore makes me want to write out the most important codes and conventions which would help me to record my radio advert.
 Advertising is:
- A way of promoting products, services or information
 - A form of communication between manufacturer and consumer

 An advert is produced to:
 -persuade a certain group/type of people to buy a product. Persuasive language is used to entice the audience.
 -4 types: humorous, surreal, dramatic and realist

Codes and Conventions:
 - A radio advert can range between 15 - 60 seconds. Normally 40 seconds.
 - Will tell you the qualities of the products
 - often contains a music bed or jingle in order for the advert to stay in your head
 - voice-over often contains a woman's voice
 - Will contain the slogan of the product
 - Language will be tailored to demographic
 - The mode of address will be directly to the audience
 - Music is rarely copyrighted
- The voiceover will be upbeat and lively to attract attention and typically uses an english accent and will speak very clearly.
 - Will be information dense
 - has a heavy use of persuasive languages. i.e, repetition, alliteration, three part lists and superlatives - will often contain usp's and exclusive offers

This information will therefore help me to create my radio advert.

Animatic Discussion

 After completing my animatics, I had a discussion with mr michie about what I was trying to do. We decided that whilst I was filming a few alterations had to be made and this is something I will be able to do easily and so I am not worried about it.

Idea 1 Feedback:   RED = Mr Michie  BLUE = Myself      

Camera - While there is an appropriate range of distances/angles, I get limited sense of movement. Will all of the shots be still/shot using a tripod. Will there be any sense of POV within the ad?

Mise-En-Scene - Your chosen MES seems appropriate given the product and the focus on colour should be effective.

Editing - I think you need to stick to cuts throughout - most ads do.

Sound - The voice over needs work - it does not quite ring true.

Furthermore, there needs to be a closer relationship between the voice over and the onscreen visuals. When you say AquaBlast for the first time it should be on screen.

We discussed this, and I said: 
Camera: I can see why there is limited movement. I guess I need to rethink some of my shots. While there will be a bit of movement (opening the fridge, moving the fridge, grabbing the water, closing the fridge, opening the lunchbox, grabbing the lunchbox) most things are in the same place and I could try and adapt things so that more movement is made. On the other hand, Maybe its the way I've drawn it that makes it seem like there is limited movement. I want to make sure that the water is the most dominant feature within the advert.

Mise-En-Scene: I feel that for this advert this is the best place for my product and therefore have chosen this, I am glad you agree.

Editing: okay! I feel that this is the best thing anyway as it means it will be easier for me to put my advert together.

Sound: Do you mean the speech, or the way i say it? If its the speech, I can edit it so that it sounds different and then re-record it. If its the way I say it, then I will be finding someone else who is able to sound more enthusiastic and promising within my advert. I also have not placed it in the best place and I know this, perhaps I am able to have the aqua-blast water bottle in the shot as I say Aqua-Blast. I will try to do this as I also feel that it will be the best thing for my advert. 

I feel that during filming, I will re-record the speech. I will play around with different scripts in order to get my final one. This may also mean that I get other people to record their voices in order to choose which is the most enthusiastic and which I feel suits my advert the most. During editing, I will also place the speech into a different place, therefore starting and finishing when you can see the product. This makes me feel more comfortable about my advert being successful.  The camera, I will definately rethink some of my shots and hopefully during filming I get other ideas in order to switch up and create more varied shots. This means that I am able to incorporate a range of different shot types. For the editing, I will try and make it cuts so that it flows and looks like an advert. I am very happy with the feedback i got from this idea and therefore will take it all into account when filming. 

Idea 2: 

This one feels more narrative... I am concerned that it does not appear as though it will do as a good a job of emphasising the colours within the product. You might need to edit the mid section to address this.

Again, in terms of sound some work is needed. The voice over again could be improved. Break down what you want to say into key phrases and test them out. Do some market research.

This was in accordance to idea one. This is my reply:

Perhaps I can adapt it so that packing the box and picking up the bottle of water from the fridge is more dominant and you can see more of the water. I will try and elongate these scenes and perhaps when I film I will be able to make this better and more defined.
Perhaps the sound again needs to be defined and I will get more of a more enthusiastic voice to speak to it. I will try what you have suggested and see how it works out. I will play the sounds to people and see which they feel is more realistic and honest. 

This suggests that during filming I will need to make sure that I am showing the colour of the water more than i have done previously. Not only this, but I want to make sure that the sound is perfect and therefore may carry out some research on which voices they believe are more enthusiastic about my product. 

Sponsorship:

My sponsorship sequence seems fine and therefore I will be comfortable going into film.

Logo:

Hi Lucy, well done for tackling Photoshop. I think the spiral is an effective feature of your logo. However, I am not convinced by the text. Both the font and colour could be improved.

Try to make 5-6 different versions varying the font type and colour and then get people to vote on their preferred choice.

Mr. M.  

I have now created 8 logos and have decided to ask people and vote which they feel is the best. 

Filming Schedule.

I have a filming schedule in order to make sure that everything I have is done on time and I am able to leave myself enough time to edit. I therefore have my times when I am really needing to edit and film in order to complete my work to the highest standards. As the sponsorship sequence and Idea 1 means I just need to rely on myself, i am hoping to get these pieces of work done before I try to attempt idea 2. I am still needing to find an actor for the small part in this sequence, and am hoping that I can use my next door neighbour in order to get the work done as quickly as possible. The shooting schedule is as followed:

Get camera on either the 14th or 15th of February in order to get the Camera before the AS media students take them.

Over half term (18th - 25th February), I am hoping to film both my sponsorship sequence and idea 1.

Bring back camera on the 25th February and use my monday morning frees to upload footage and edit my sponsorship sequence together.

 Get another camera Tuesday 26th to refilm idea one if i need too or to just finish filming idea 1 and make sure this is complete by Friday the 1st March.

Get another camera Monday 4th March and film idea two by Friday the 8th if possible.

 Edit fully on March 13th (which is an ilp day if we are doing coursework) and Edit in my frees.

Hopefully, I will be able to get all my filming done and the majority of my editing by the end of March.

Plans

As I am well on the way to developing my adverts, I have a short list of things that I need to complete before I can start to film. These are:

1. Finalise Logo - Carry Out Research and print them out.
2. finalise and edit animatics
3. Re-record voice over for animatics / perhaps reword what i want to say
4. Get water and food colouring done ready to film.
5. Create the final logo on packaging, making it the right size for the water bottle.

When these are completed, I will be able to start filming.

More Logo Designs

I decided to work on doing some more logo designs in order to find which one I liked the best. I played around with a group of different texts, fonts and font sizes as well as colours. I will be printing some of them off in order to conduct and audience survey on which one people prefer and which one draws in peoples attentions. .

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