Creating a Slogan

A while ago I created a blog post to show all of the slogan ideas that I had. These were those ideas:

• ·         Not Just Water
• ·         Its Cooler than water
• ·         Life’s Better With Colours
• ·         Make Your Life More Healthy
• ·         Choose Colours
• ·         See Life in Colour
• ·         Fun, Healthy and Cool
• ·         The Red One, Yellow One, Green One and Blue One
• ·         Just Water
• ·         Just Water, but better, cooler and coloured

Although I liked all of these, I didn’t connect with any of them. I felt that none of them show the meaning of my product and now that I have conducted more research, I found that I needed to promote something to the adult market as a product for children. I don’t think any of them have a good ring to them and I don’t know if I’ll be able to link them in with my product. I brainstormed a little more, and I really liked this one.

‘One the kids will love too.'

I think this links in with my idea because I would be able to link it in with my idea of packing a lunch box. I think that I can link it in at the end. I think this slogan is quite catchy and is memorable. 

Do I need actors?

I will not rely on actors for most of my advert. I will just need the arm or the hand of someone in order to pack the lunch box. I am not planning to show anyone’s face, so in fact I could just use myself to create this piece. If need be, I can get my mum or my sister to help me and this would be helpful. If I need any variation, I could get my dad to do it for me and therefore I would be using him in my advert. The only time I will rely on someone else or me for the voice. I don’t really want to use myself, and therefore may try and get someone else to record for me because I think that would be more professional. 

Location

 Hopefully I will just film in my Kitchen, using my fridge and the counter top. This therefore means that I will not need to go around for locations as it is all in one place, and I can film whenever I would like to. 

Props

At the moment, for my advert I know that I’m going to need:

·         Water Bottles – Around 5 with different colours and these will need to be replaced every time I film

·         Food colouring – different colours (red, green, blue, yellow)

·         A fridge (I want the establishing shot to be in the fridge)

·         Labels to put around the water bottles that say the logo and the name

·         A lunchbox

·         Normal water bottles

·         Fruit

As my idea develops, I will need to add to this list. 

Development of ideas

 At the moment, my idea is that a person is packing a child’s lunchbox. I could do this is many different ways, but at the moment I have a couple of ideas. As I have to create two adverts main tv adverts, I may try and create both of these.

Idea one

 You can see the adult packing someone’s lunchbox. It will start with an establishing shot of the fridge, opening it and then seeing the coloured water next to normal water.  You will see someone open a lunchbox and start to pack it. I will have normal things, such as babybels, apples, sandwiches and crisps. I will then be going back to the fridge, where you will see someone debating whether to take normal water or coloured water, and then they will select the coloured water and place it into the lunch box. The last shot will see the lunchbox being closed. I will aim this to be around 30seconds. I don’t want the actor to say anything, but will have words over the top.

Idea two

Idea two is just the shot of the lunchbox. This will be shorter as I will not have to move around the shots at all, except for moving them around to make sure that I am filming from all different angles. I will then get the person to fill the lunchbox with lunch items, and then place the water in. This will be the most important shot and I will make sure to zoom into the label. I will have more vocals over the top of this to make sure that you clearly know that it’s the water that’s being sold.

Sponsorship

 As the sponsorship should be shorter than the actual advert, I feel that I will just have a shot of the lunchbox and someone placing the coloured water next to the other products. I will then have the logo and the name of the product pop up. I will have a voice over although at the moment I’m not sure what I will get them to say.

Radio

For the radio advert, I want to try and aim for the same 30 seconds although most radio adverts are normally 40 seconds. I want to start the advert with running water, then go on to having voices over the top explaining the water. I want to make sure to use repetition in order to make sure that everything sticks into peoples minds.

I want to do a video where I’m telling people about my idea and seeing their reactions to it, as well as asking their opinion on what would be best. 

Conventions and Technical Codes of Radio Adverts

Radio adverts

• ·         The channel is mentioned
• ·         Average length is approximately 40 seconds
• ·         Clips from the programme
• ·         Voiceover narrating what the show is about (outline only)
• ·         Voiceover poses the questions that will be answered in show
• ·         Voiceover in advert is same voice from documentary
• ·         They mention the scheduling
• ·         Occasionally a music bed

Audience research evaluation – How well did I do?

 My audience research meant that I was able to find out information which I didn’t know before. I found that my product idea wouldn’t work for adults, but would work for children which is why I need to aim at the younger generation. I also found out how I should promote and market my product because many people didn’t want it because they felt that it would have too many additives. I therefore feel that I need to find a way to make my product completely healthy and exactly like water. I also think I should use colours and simple things in order to get children to remember it. If I were to do this questionnaire again, I would have more questions on what they would like to see rather than making them watch the two Youtube videos. I think that the Youtube videos meant that people didn’t want to do it, and I also don’t feel like those videos told me anything about what I should do. If I had asked questions about what people would want to see then maybe I would have more ideas for the advert and what would work on the TV.