Logo!

I recently took to photoshop to create my logo. I found the swirl online, which is a little different to what I originally wanted but it allowed me to keep my writing in the middle and works to how I would like it too. I then used blue and red for my text, because i wanted to use a variety of different colours. I feel happy about my logo but I want to try out a range of different texts before I decide on a final logo. I will still be using the swirl.

Music Permission!

Charity Vance's digital distribution manager has enabled me to use the song 'Icing' for my video! Success!

Heres a copy of the email!

'Lucy

Absolutely! We've set up a page with guidelines here..

http://www.charityvance.net/youtube/

I will need your YouTube username to add you to our whitelist, which will allow you to use music from our catalog in your videos, even with monetization. Then watch for an email from YouTube to verify this (it will be sent to the email address on your YouTube account--we won't need any further info beyond your username).

Thank you for your support!

Glenn Gutierrez
http://www.planethype.com

(We handle Charity's digital distribution, which includes YouTube.)'

Charity Vance

www.charityvance.net - This is the website of the Singer/Songwriter I would like to use for my animatic. About Charity: 'Charity Vance has a thing for paper, pens and poems. Ever so quirky and joyfully explosive, the 19-year-old singer-songwriter has made a name for herself, thanks to her unique voice and carefully crafted indie-pop anthems. “I want my music to be the choice of the group of girls driving to the park,” says Charity. “I hope it streams through the open windows to meet the wind on its way out. I hope my music gets the chance to live.” And in early 2010, her music found lots of open windows thanks to extensive coverage on Season 9 of the hit FOX series American Idol, where she first wowed the judges (and guest judge Shania Twain) in Chicago with her rendition of “Summertime.” Soon after American Idol, the Little Rock native headed into the studio with Nashville-based production team ZodLounge (Emily Osment, Leann Rimes, Richard Marx), who started to work on her national debut album, which will be released in 2011. But Charity is far from an overnight sensation, and differs from the manufactured pop princesses that frequent today’s musical landscape. Her journey began in childhood, and doors continued to open. From the age of 7, Charity has performed each year at Riverfest, Arkansas’ largest festival, and has done countless half-time and National Anthem performances at Verizon Arena. At the age of 9, she played the lead role in the musical Annie for a 50-show run with the Arkansas Repertory Theatre. And two years later, she won the Radio Disney Superstar Kid Contest, sponsored by KDIS 99.5FM (Radio Disney’s Little Rock affiliate). She even made regular appearances at special events at Little Rock’s famed Peabody Hotel. Charity’s frequent performances helped her become a skilled performer, and she grew more and more comfortable with her vocal abilities. So much so that by the time she was 11, she was employed by Soundscapes and doing voice-overs for radio commercials nationwide. But at the end of the day, it was always the performing and songwriting that captured her attention. “To have the most delightful day possible, all I need is a pen, my right hand, and my beaten-up notebook I am trying to keep alive,” says Charity. “I crave paper. I indulge in the aisle with the writing supplies. ‘Back to school’ shopping is better than my birthday.” It’s the combination of her unique voice and the beyond-her-years songwriting that has the music industry in Nashville and beyond buzzing. “Writing is a part of me,” explains Charity. “It owns a room in my heart. I love visiting that room!”'

Idea 1 Animatic

Idea one can all be filmed within the kitchen in my house and doesn't require any actors except for a hand, which could be mine. I wanted to do this so that I didn't have to rely on other people because I wanted to be able to get filming done as soon as I could. I made sure to make it a child's lunchbox so that you could tell that it is the mother packing the lunchbox. I also wanted to make sure that you could tell that the parents want to get the child to drink the water and therefore the adults watching the advert could relate to it. It is a very simple set up, because all i need is the fridge and then the close up of the lunchbox. This therefore makes it quite simple to recreate and film. I have made it so that there is a black switch so that as the fridge closes, the lunchbox is opened. This therefore makes it an easy transition from the fridge to the lunchbox. I have used the song Icing By Charity Vance (http://www.charityvance.net) - as I felt that this was upbeat and happy and made my product sound like a summery thing, the music would sound like the water will make you happy. This is therefore why I used this upbeat, happy piece of music. I am hoping that this will be the first advert I create.

Idea 2 Animatic

The idea of this animatic is that the child is packing the picnic box on a sunny day in order to go out and sit in the garden. The idea is the same, with the water being the main thing the child takes out the fridge and placed in the basket. I did this because I wanted an advert from the child's perspective. As Idea one is mainly to do with the adult packing the child's lunchbox, it is important to see the child's point of view on my product. I also wanted to make sure that adults could see that children would want to drink my product. I used the same piece of music - Icing By Charity Vance (http://www.charityvance.net) - as I felt that this was upbeat and happy and made my product sound like a summery thing, the music would sound like the water will make you happy. This is therefore why I used this upbeat, happy piece of music. I have made sure to show different views of the child, so at the beginning you can see in the window of the child looking out and then after you can see behind the child, looking out at the sky. As the fridge opens you can see a close up of the water as well as when the Picnic box is opened you can see a close up of the water. The music fades out at the end and I wanted to do this so that the stopping didnt sound sudden and unjust.

Sponsorship Sequence - Animatic

The Sponsorship Sequence is 8 seconds long and involves a very simple set up. The background of this sequence is just a white backdrop. This enables the water to stand out as much as possible and make the water product very vibrant. I decided this because I want it to be quick and simple and therefore will be the best way to showcase my product. I chose the end of 'Icing' by Charity Vance because its quieter and more mellow, and as this is just a sponsorship sequence it needs to fit onto the back of the TV programme. I decided that this song fit in because it was about love and I wanted to make it seem like it was the mother packing the lunchbox love (idea 1) and here its the love of the product. 'You are every bit of beautiful' is the words that are spoken at the end, which i think fits in well because i want the product to look and want people to think that its beautiful. I chose to fade out at the end because i think that it works best. Not only this, but I will chose to flash the products up each, as i dont want any tacky transitions. The water will all be shot from the same angle so that it can flow continuously.

Animatics

I have completed my Animatic for Idea 2 and my Sponsorship Sequence. This means that I will be able to start filming soon and this is good because then I will have more time. I am still working on idea 1 as i feel it should be developed more and I need to make sure that I have the music at the right sound and that it flows well and easily.

Second Idea Animatic Speech

For the second animatic I decided to voice record again in order to have more enthusiasm and be able to hear it more clearly. Heres how the speech turned out:

listen to ‘Idea 2 sponsorship sequence’ on Audioboo

listen to ‘Idea 2 Speech’ on Audioboo

Sponsorship Sequence

I have recently recorded the Sponsorship sequence for my animatic because I want to be able to get all my animatics done by the end of this week.

listen to ‘Sponsorship Sequence Speech’ on Audioboo

listen to ‘Sponsorship Sequence Speech 2’ on Audioboo

Emailing Charity Vance

For my advert, I have decided that I would like to use Charity Vance's song Icing. Due to this decision, I have contacted her via her website: http://www.charityvance.net/contact/ and am hoping she will get back to me ASAP.

Hi,
 My name is Lucy Taylor and I am in my last year of school in the UK. I take a subject called Media, and am completing a piece of coursework which enables me to make my own advert. My advert is on coloured water, which is a product I had to create myself. For my advert to work, I would like permission to use your song 'Icing' as the track. This advert will be on Youtube, but is purely for educational purposes. I will make sure to credit you entirely for the use of the song and will state that it is not mine. If I have permission, please would you be able to email me by March to say that I may use it and any terms and conditions or questions that you may want to ask and I will reply as soon as possible.
 Thank you,
 Lucy Taylor''

Advert Overvoice Animatic

 For my animatic, i have recorded my voice to put over the advert. This is what i want to say and will hopefully be able to find someone else to say it for me that sound enthusiastic and happy about my product.

listen to ‘Advert Speech 1’ on Audioboo

listen to ‘Advert Speech 2’ on Audioboo

listen to ‘Advert Speech 3’ on Audioboo

For my Animatic i have cut together each of these three audios and make my audio sound the best possible. 

New Script

 I decided that I didn't like the script I was using and felt like I should edit it and tweek it so that it was exactly how I wanted it to be. In brackets are the parts which I don't want to speak, but are just stage directions as to where I want the words to be placed.
'Brand new drink AQUA-BLAST! is a thirst quenching water drink for children. Coming in green (shot 8), yellow (shot 9), blue (shot10) and red (shot 11), it's Aqua-Blast, One the kids will love too.'

Animatic Beginning - Idea 1

I have started to create my animatic and therefore I believe that I have started to do different things in order for my advert to flow.
 As I was going through my shots, I realized that I could do two things with my advert.
Firstly, I could create my advert as a snapshot. This is because during the scene where I place the water in the lunchbox I want to quickly switch shots, showing each colour of the water. Not only this, but I am also going to be placing other things into my lunchbox and am thinking that maybe this specific advert would work better as a whole. This therefore leads me to think that maybe I should create my whole advert as a snapshot.
 Secondly, I could create my advert with just the snapshot at the coloured water in the lunchbox section, but keeping the rest of it within the moving picture advert. This therefore makes me think that I can play around with both ideas and see how this works.

Charity Vance

As I have been researching music for my advert, I have recently come across a singer/songwriter called Charity Vance.

http://www.charityvance.net

This is a link to her webpage. It enables me to message her and ask her permission to use a song. The song I am most interested in is one called 'Icing'.

Storyboarding - nearly complete.

I have now finished storyboarding and will be going on to make my animation later on this week. I have finished my main storyboarding which means I only need to create one more animation sequence before my advert is complete. I feel that this is a large step towards filming because I dont need to do anything more to my ideas before they are ready.

Sponsorship Sequence Storyboard

I have now finished my sponsorship sequence for my storyboard. I decided to make it simple and just have the flahsing bottles on a white background, which I think will be easy to create with a few lamps and some white paper. Not only this, its quite simple and easy to do, whilst being short and precise. I therefore think this will be effective and can be changed slightly in order to sponsor both the beginning and the end of a programme.
As of yet I am still to decide which programme to let sponsor my water product.